Mehdi Boudjemaa, CRO (Conversion Rate Optimization) Manager within the AWE Agency, shares his feedback on the design of a chatbot for B2B prospecting on BOTNATION.
What was the process of creating this chatbot?
AWE has implemented a positioning strategy for the B2B sector by offering "lead generation" tools, whether on clients' websites or their Facebook pages.
Chatbots can optimize the conversion of prospects by erasing the registration form side while streamlining the collection of information (lead) or the validation of a registration.
Why did you choose the Botnation solution?
The very first AWE chatbot was made on BOTNATION in just a few days and the following much faster by capitalizing on the experience gathered. I particularly appreciate the support that is very effective.
Have you been able to measure first results?
Thanks to the reporting on the Botnation tool but also the ease of linking with analytics solutions, we see an average increase in conversion of + 32% compared to the site's forms. Since the chatbot is more human-friendly than a form, it is more complete.
Do you have some tips for a company that also wants to start a chatbot?
Before creating your chatbot, we recommend bringing together the marketing and sales teams to determine the real need of Internet users. Create several scenarios and test your chatbot to a panel (internally for example) before putting it online. This will allow you to create a relevant chatbot for your visitors.
Find the interview of Mehdi Boudjemma in this video (french version):