Make Me Healthy offers dietary programmes developed by a team of dieticians who monitor their patients by telephone. The brand also has a mobile application where patients can find their programme, advice from their dietician and numerous recipes.
At Botnation, we love good stories. We met Make Me Healthy in a hallway at Station F as we were going back to school together to participate in the Facebook Startup Garage program, Meta's incubator. The Make Me Healthy team quickly understood how a chatbot could support its development and we immediately saw the potential of this project. Today, the Make Me Healthy chatbot registers hundreds of new users every day!
Like any good story, this one deserved to be told. So we gave the microphone to Colette Friedrich - co-founder of Make Me Healthy - to describe her vision of the project and give you her best tips for a successful chatbot !
- Introduce yourself and your company :
Make Me Healthy has been offering tailor-made and remote dietary rebalancing, developed by a team of qualified dieticians since 2016.
- What were your issues before launching your chatbot ?
At the beginning of the nutritional follow-up, our dieticians had to carry out a 40-minute assessment consultation by telephone with each patient. This consultation is essential because it allows us to fill in the patient file (lifestyle, eating habits, professional and sporting activities, medical file, etc.) but it was very time-consuming for our team because it was long and repetitive.
- How did you come to the conclusion that a chatbot would meet these needs ?
Our dieticians asked the same questions at each consultation, based on the patients' answers, provided an answer/solution and filled in their files at the same time. We therefore thought it would be interesting to replace this step with an online consultation, in a chatbot's form. Patients still answer our questions, we still provide them with a personalised answer/solution and we still fill in their files, but in a more efficient way, on the patient's side as well as the dietician's.
- Why did you choose Botnation ?
I discovered Botnation during our participation in the Facebook Startup Garage programme, we were in the same class. After comparing the different players on the market, I was convinced that Botnation met our needs in every way.
- How did you set up the chatbot ? What was the creation process ?
First and foremost, we reviewed and improved our methodology : what questions should we ask, what answers can the patient make, what personalised solutions/advice can we offer in the short term. We also reviewed the entire user pathway : payment, automated e-mails, etc., as well as the reassurance elements that replace the human: personal data, payment, FAQ, etc.
We then worked with a copywriter to proofread and improve the wording and our graphic designer to provide a pleasant visual experience (illustrations, gif...). Our priority was really to offer an experience that was both fun and reassuring for our patients.
Then, our marketing manager created the bot on Botnation's interface. I would like to emphasize that their support and involvement in the project was a great help to us !
Finally, we modified our entire admin to be able to process the patients' answers and fill in their files, this time with the help of our web agency Alphalives, which "connected" the bot to our internal tool. Obviously, many tests were done internally and then with a panel of users to adapt the tone, the clarity of the messages, the reading speed, the possible errors...
- Have you been able to measure the first results ?
The first results were immediate with a turnover of +83% the 2 months following the launch of our online assessment. The 40 minutes initially spent on the phone were replaced by 2 follow-up appointments, allowing each dietician to take care of more patients while improving their daily routine and efficiency (less repetitive speeches, better completed patient files, etc.).
- Would you have any advice for a company that also wants to launch a chatbot ?
The chatbot is not only meant for customer service, it can replace many repetitive tasks while offering an improved user experience. Above all, it is necessary to put yourself in the user's shoes in order to offer an efficient and convincing experience.
Discover now the Make Me Healthy chatbot !
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